About Me

Hi, I’m Gamal

Data Analyst | Exploratory Data Analysis BI Insights Developer

Turning Data Into Actionable Insights

I help business leaders who want to make smarter decisions faster by turning data into
insights you can confidently act on.

Based in Toronto, I’m a Data Analyst with a background in economics and a track record of turning disparate, complex, cross-functional data into insights that drive product, business transformation, and marketing initiatives.

Whether I’m building executive-ready dashboards in Power BI, optimising reporting pipelines with SQL, Python, and Power Query, or running statistical analysis in SAS and Excel to support strategic planning, I focus on one thing, making data make sense so business leaders and their team can act on it.

Experienced collaborating across diverse domains, including product development, customer insights, business transformation & operational change, always with the goal of delivering analysis that’s clear, business-ready and tied to outcomes.

Beyond the Data

Curious by nature, I find patterns in data, rhythm in code, and derive joy in building things that work, whether that’s a reporting dashboard or my cleverly wired smart home setup. When I’m not solving for insight, I’m probably out exploring Toronto’s hidden corners or deep in a conversation about music, travel, my favourite pizza, or what makes a great espresso.

How I Transform Insight Into Impact

Featured Portfolio Work

While site updates are in progress, I appreciate your patience.
Please check back later for more of my portfolio of work.
Greenfield - Turning Seasonal Shoppers into Loyal Fans
Customer, Marketing & Campaign Analytics

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RoastCo - Coffee Category Insights
CPG & Retail Analytics

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How I Support Your Objectives

Empowering Your Data To Create Outcomes You Can Act On

Data Cleaning & Processing

Clean, scalable, analysis-ready data that actually gets used

I build efficient data prep workflows using tools like Excel, Power Query, SQL, and Python to transform complex, inconsistent datasets into structured, reliable inputs. Whether automating monthly reports or preparing source data for dashboards and models, I create scalable processes that reduce manual effort and fuel confident, decision-ready analysis.

Exploratory Analysis & Trend Detection

Uncover the signals behind the noise

I use Python, SAS, Excel, and SQL to explore datasets, surface hidden patterns, and dig into the “why” behind business trends. From detecting behavioural shifts to identifying outliers and seasonality, I focus on analysis that’s timely, targeted, and useful, helping stakeholders see what’s changing and where to act next.

Data Visualization

Turn complexity into clarity for the retail-analytics who need to act on it

I design Power BI dashboards and Excel-based reporting tools that turn raw numbers into focused, business-ready stories. From performance deep dives to market tracking, I tailor visuals to stakeholder priorities—making insights easy to understand, explore, and act on without needing a data dictionary.

Project Execution & Stakeholder Communication

Analysis means nothing if it doesn’t land

I lead cross-functional delivery with Agile discipline, using tools like Power BI, Excel, and Power Query to prototype quickly and adapt to shifting priorities. I bridge the gap between technical analysis and stakeholder impact, turning requirements into action plans and findings into clear, confident recommendations.

Keep Your Smart Decisions Going...

Contact Me!